Elgato won over creators — its new Neo line is for everyone else

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Elgato is launching a Neo line of products that aren’t all about gaming or streaming. A new webcam, microphone, and Stream Deck are targeted at everyone.

If you watch a Twitch streamer, it’s almost guaranteed that they will be using at least one Elgato product. After dominating this part of the market for years, Elgato is now shifting its primary focus away from gaming with its new Neo line while also preparing a bevy of AI features to improve new and existing gear. Neo is a collection of Elgato’s most popular products made simpler, more affordable, and more compact so they can be used easily with a laptop or iPad.

Elgato says it’s making “further fine tuning” to the out of box experience, and expects to launch Facecam Neo in May or June. “It’s the start of a longer-term mission where we’re really trying to make more people aware that even if you don’t consider yourself a content creator, in many ways you are,” says Fest.

 

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