E-commerce profits may become harder to make

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Both Alibaba and Amazon have drawn regulatory heat. But even if they end up regulated like utilities, few will shed a tear

in 2021. She expects the number of users to surpass Alibaba. And althoughshells out huge subsidies to entice customers from poorer parts of China to its app, she thinks it may turn profitable this year.

Robin Zhu of Bernstein says the crackdown means tech platforms may have to restrain aggressive sales practices such as selling goods at huge discounts. That may reduce growth, but jobs and innovation plus their support for consumer spending argue in their favour. Alibaba seems the biggest target, buthas also drawn fire. Alibaba is flying “closest to the sun”, Mr Zhu suggests, partly because of heat on its sister company, Ant Group.

Amazon says none of this is true. Although it stands tall online in America, by total sales Walmart is larger. Amazon dominates categories like books, but in groceries it is one of many. Trustbusters may have their eye on how it sells products on its website to compete with those sold by third parties, but this is little different from big retailers selling own-label products. Amazon also has political capital.

 

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