Dora Maar Founder Lauren Wilson Is Bringing Storytelling To Luxury Fashion Consignment

  • 📰 ForbesWomen
  • ⏱ Reading Time:
  • 47 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 51%

United States Headlines News

United States Latest News,United States Headlines

Lauren Wilson, founder of luxury fashion resaler Dora Maar, discusses the platform's mission, its place in the worlds of fashion and sustainability, and why she believes personalization and storytelling are the keys to success.

Last Fall, we would feature one Muse a month. Steadily, that has grown to multiple Muses a week. We’re also having repeat Muses, like Natalie Steen of, who just launched her closet for a third time with us. In fact, over 50% of Muses reconsign within a few months.

Something that is really special to being a Dora Maar Muse and something we plan to integrate even more into our platform is the opportunity for Muses to sell their closet for a good cause. Many of our Muses use their proceeds from their closet sales to raise funds for organizations that are important in their lives. For example,recently donated 100% of her proceeds to the Present/Levison Advanced Fellowship in Inflammatory Bowel Disease at Mount Sinai Hospital.

I think as we expand our Muse network, whether they be macro- or micro-influencers, we can play a role in educating their friends and followers on the importance of shopping with intention and securing lasting change in consumer behavior. I am excited that we have this massive opportunity at Dora Maar to provide a platform for influencers to become curators of their own “store fronts” and pave the way for an entirely new way of shopping.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 477. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Khiry's Jameel Mohammed Is Here To Disrupt The Concept Of Fashion & Luxury - V MagazineRead V Magazine's full interview with the 2021 CFDA/Vogue Fashion Fund grant recipient.
Source: vmagazine - 🏆 110. / 63 Read more »

Disability Stylist Stephanie Thomas Is Done Asking the Fashion Industry For FavorsIn a story that rings a touch more ironic than sentimental, founder of Cur8able and disability fashion stylist Stephanie Thomas cites Oprah as an inspiration
Source: POPSUGARFashion - 🏆 28. / 68 Read more »

How To Use Business Storytelling To Attract And Retain TalentBusiness storytelling can help companies attract and retain happy employees.
Source: Forbes - 🏆 394. / 53 Read more »

Fetty Wap Posts Emotional Video Remembering 4-Year-Old Daughter Lauren who DiedFetty Wap posts emotional video while reminiscing about 4-year-old daughter Lauren Maxwell. God Bless her soul & the entire fam. I can't imagine what they are going through _ I pray for their healing
Source: TMZ - 🏆 379. / 59 Read more »

Turquoise Miami: Everything We Know About Fetty Wap's ExA look at Turquoise Miami, mother of Lauren Maxwell with rapper Fetty Wap.
Source: Gossip Cop - 🏆 398. / 53 Read more »

Inside Rebel Wilson's 'Year of Health' Journey'My life is CRAZY right now 😜 ps 💜 you Britney' - Rebel Wilson (via toofab) TooFab Selling my twitter page 37k followers .
Source: TMZ - 🏆 379. / 59 Read more »