Last Fall, we would feature one Muse a month. Steadily, that has grown to multiple Muses a week. We’re also having repeat Muses, like Natalie Steen of, who just launched her closet for a third time with us. In fact, over 50% of Muses reconsign within a few months.
Something that is really special to being a Dora Maar Muse and something we plan to integrate even more into our platform is the opportunity for Muses to sell their closet for a good cause. Many of our Muses use their proceeds from their closet sales to raise funds for organizations that are important in their lives. For example,recently donated 100% of her proceeds to the Present/Levison Advanced Fellowship in Inflammatory Bowel Disease at Mount Sinai Hospital.
I think as we expand our Muse network, whether they be macro- or micro-influencers, we can play a role in educating their friends and followers on the importance of shopping with intention and securing lasting change in consumer behavior. I am excited that we have this massive opportunity at Dora Maar to provide a platform for influencers to become curators of their own “store fronts” and pave the way for an entirely new way of shopping.
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