... [+]“I did understand graphic design and storytelling, but I really had no clue how to run a business,” Barker humbly states. “My business wasn’t legally protected. I got ripped off from clients because I didn’t have the right contracts in place. I had a mostly freelance team because when you’re starting out, you don’t have the money to build your dream team. The running of the business was really difficult for me.
“I discovered that I wasn’t a failed marketer at all,” she smiles. “I learned that I really was not acting like a CEO. After I had read all the business books I could read through, sat through all the podcasts I could sit through, that’s actually when I started to reach out to find other entrepreneurs.”
As Barker continues to transition as a founder and expand WE, she focuses on the following essential steps:
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