However, a few hours after the Euro 2020 opener, a rash of articles had appeared all over the world suggesting that Ronaldo’s distaste for unhealthy Coca-Cola products had wiped out $4 billion of the brand’s value.which had “analyzed the [Coca-Cola] data from the New York Stock Exchange.” Other outlets simply repeated the message without citations: Some commentators concluded that one man, from a relatively small country, could sink a US multinational.
Stock movements are often too complex to attribute to a single factor. Rather, they are vulnerable to “confounding events” that happen concurrently and whose relationship to each other is blurry. . This technical term is easy to understand. When you own company shares, you receive dividends on certain days. In Coca-Cola’s case, this date was announced more than a year in advance. Once Coca-Cola became ex-dividend, that dividend had already been distributed.
Source: News Formal (newsformal.com)
Focusing on intrinsics rather than share price, is a better question to ask not whether Coca-Cola sales went up on all the buzz?
It’s Coca Cola Forbes , Coco Cola is the one from Colombia
Post-Truths
Why Portugal lost: Ronaldo didn’t drink enough water before the game haha 😂
hectorebl pues no, no fue el Bicho! Siuuuuuuu!
Who cares?
How much you get from cola for this Positive news?
Because COCO cola has not gone public yet.
Coz he wasn't even trying to. He just moved those 2 bottles. And now I think Coca Cola is using all this to undo the bad brand perception created. They hire the best minds in marketing.
Does anyone really change their beverage drinking behaviour based on any celebrity endorsements? I think some brands place far too much emphasis on strategies/tactics that simply don't move the dial with consumers.
¿Coco Cola? 😅
Just investors getting excited to make a profit from fluctuations.
Coco?
wow
Because they also own Desani water.
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