Third-quarter U.S. ad revenue is looking to be down 10 percent"or possibly less," David Zaslav tells a virtual investor conference, with the firm's upfront ad performance"meaningfully" outperforming.
Speaking during a session at the virtual Goldman Sachs Communacopia Conference, he said Discovery made"real progress" on ad rates in the upfront, which the firm has wrapped up, as it has pushed to narrow the gap between $60-plus price per thousand prices for broadcast network and its traditional prices in the $20s. In the upfront, Discovery reached prices that were in the $40-plus range, Zaslav said, promising the final upfront haul will"surprise on the big upside.
Zaslav recently said the company was putting the"finishing touches on bringing an aggregated direct-to-consumer product to the market" in the U.S. and enhancing SVOD services in international markets, with details to be revealed"in the very near future." Management has previously described the planned U.S.
Source: Entertainment Trends (entertainmenttrends.net)
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