Fashion sustainability initiatives broke out in a fever pitch last year, but in the wake of George Floyd’s death, many brands find themselves at a loss for words.
“The fashion industry is so visible and influential and powerful — it is your human duty to speak out against these atrocities against the black community and in America today,” said Stoudemire. Reflected on the series of disturbances leading up to her organization’s founding, Stoudemire asked: “Why didn’t these brands speak up four years ago?”
Having worked with the Council of Fashion Designers of America, brands like Tommy Hilfiger and Dapper Dan, among others, through the work of FFAF, Stoudemire emphasized: “We are always looking to educate and help build these campaigns and build that place so that it is authentic. We understand that [companies and brands] have to unlearn racist actions and unlearn racism because it is built into the very systems of which they run, operate and make money off of. We understand that.
Whether it’s human rights infringements of the mostly black and brown female garment workforce down the value chain, misappropriation of black culture in fashion designs, discriminatory hiring practices or less inclusive workplace culture barring advancement — the fashion system has a stake in this conversation whether it wants to or not.
FFAF is one of many organizations using Instagram as a vehicle for change, accountability and direct engagement with the fashion community.
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