Dbrand, a prominent maker of skins for mobile devices and faceplates for consoles, got into some hot water the past few days on social media. What started as making fun of a customer’s last name in the most cringe way possible, ended up with the company forking over $10,000 to make amends. On Monday, an X user named Bhuwan Chitransh sent a tweet to Dbrand asking what he should do to keep a Macbook skin the same color.
“You’ve fully crossed the line here mate, no coming back from this,” one X user posted. “Wait really @dbrand? in lieu of any attempt at customer support, you make fun of a customer’s foreign name?” Another user tweeted. After the backlash, Dbrand apologized for the tweet and offered a chunk of money to Chitransh as amends. “Well, that escalated quickly,” the company posted on Wednesday. “1. Yes - we made fun of a guy’s name. It was a huge fumble. 2.
Source: News Formal (newsformal.com)
Tweet Bhuwan Chitransh Internet Slang Technology Internet Gizmodo
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