Cupra has just revealed a new roadmap that’ll see three additional vehicles join its line-up by 2025. In addition to the pure electric Tavascan SUV and the pure electric UrbanRebel city car – both of which have already been revealed in some form– Cupra is also set to introduce a new hybrid SUV called the Terramar.
All three models were revealed at Cupra’s ‘Unstoppable Impulse’ event in Terramar, Spain, which comes just four years after the brand’s split from parent company Seat. The Tavascan, Terramar and UrbanRebel will join the Leon, Born and Formentor – which will also have a refresh by 2025. ‘We know exactly where we want to go, and I promise you it will not be boring. Every single model we will bring to the market will be a step ahead on our journey,’ said CEO Wayne Griffiths. ‘We’ll do this the CUPRA way, like we always have. The future is electric. The future is Cupra.”Although Cupra doesn’t quite have the brand recognition it desires, sales have already exceeded expectations: 200,000 Cupras have been shopped so far, while turnover has jumped to 2.
‘Terramar, our new sporty hybrid SUV, perfectly combines bold proportions with a long striking bonnet, while the shark nose means breakthrough resistance and the determination to win’, said Jorge Diez, Design Director at Cupra. ‘Thinking of how the driver will feel, we provide a unique experience with the latest technology, thanks to the driver oriented interior concept. All in all, a 4.5 metre long SUV, with CUPRA DNA ready to shake one of the most competitive segments.
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