Cupid’s Capitalist: Meet Esther Howland, Creator Of The Modern Valentine

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These 3 valentines created by Esther Howland are part of the Metropolitan Museum's collection. The lace-adorned cards originally cost from 15 cents to 35 cents

reporter as not only the “pioneer maker of valentines” but also as a “monopolist.”

Those cards gave Esther an idea. Why not make similar-looking ones that aped the style of the British products? She would, in modern business parlance, go upmarket, selling cards for as much as 75 cents, an outrageous luxury at a time when the average American worker made less than a dollar a day . In 1849, she created a few prototypes and cajoled her brother to hawk them in New York and Boston for her. In short order, she had orders worth a few thousand dollars.

The Sumner Street house in Worcester, Massachusetts, where Esther Howland began the New England Valentine Co. Each of the young women she employed in her third-floor workroom worked like an assembly line, each assigned a specific task.

 

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Cupid’s Capitalist: Meet Esther Howland, Creator Of The Modern ValentineEsther Howland was a 20-year-old recent college graduate in Massachusetts when she started the business that became the New England Valentine Co.
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Cupid’s Capitalist: Meet Esther Howland, Creator Of The Modern ValentineEsther Howland was a 20-year-old recent college graduate in Massachusetts when she started the business that became the New England Valentine Co. Ohhh Love in America wouldn’t be the same without Esther Howland. She ushered in what is now a $20 billion holiday, a day when 145 million cards trade hands. She has been judged as not only the “pioneer maker of valentines” but also as a “monopolist” she fucked us all
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Cupid’s Capitalist: Meet Esther Howland, Creator Of The Modern ValentineEsther Howland was a 20-year-old recent college graduate in Massachusetts when she started the business that became the New England Valentine Co. Ohhh Love in America wouldn’t be the same without Esther Howland. She ushered in what is now a $20 billion holiday, a day when 145 million cards trade hands. She has been judged as not only the “pioneer maker of valentines” but also as a “monopolist” she fucked us all
Source: Forbes - 🏆 394. / 53 Read more »

Cupid’s Capitalist: Meet Esther Howland, Creator Of The Modern ValentineEsther Howland was a 20-year-old recent college graduate in Massachusetts when she started the business that became the New England Valentine Co.
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