American is launching an alliance with Alaska and establishing new international routes from Seattle , where Delta has a hub. American Airlines SVP Vasu Raja says customer demand is the only reason
American is launching an alliance with Alaska and establishing new international routes from Seattle , where Delta has a hub. American Airlines SVP Vasu Raja says customer demand is the only reason.
An American Airlines jet is shown at Seattle-Tacoma International Airport during a February 2019 ... [+] snowstorm. (David Ryder/Bloomberg) © 2019 Bloomberg Finance LP The theory is that American Airlines finally decided to fight back against Delta, which has come to be regarded as a better airline and which is now trying to diminish the value of American’s crown jewel international hub in Miami, by encroaching on Delta hubs in Boston and Seattle. Nah, says Vasu Raja, American senior vice president of strategy. “The whole idea behind this (expansion) is that it’s all done through the will of the customer,” Raja said in an interview. “We just go where our customers want.” In fact, Raja said Bangalore, India, is “the top corporate ask in our system” while “Outside of our hubs, our largest customer loyalty base is Boston,” a result of a historic presence by American as well as predecessor US Airways, which merged with American in 2013. American and Alaska said Thursday they will form an alliance, including codeshares and Oneworld membership, enabling connectivity in Seattle, where Alaska battles Delta for dominance, and in Los Angeles. American will also begin service from Seattle to Bangalore and London. “There’s a customer in Seattle, historically loyal to Alaska, who craves more long-haul flying,” Raja said. “(And) there is a customer hungry to have non-stop service to Bangalore.” Before the alliance, Raja said, both American and Alaska were “incomplete value propositions” in Seattle, one with an international route structure, the other with a regional primarily domestic route structure. Thursday’s deal, he says, “creates opportunities for our customers that no other alliance can do.” Regarding Seattle/Bangalore, Raja said, “So many companies across the U.S. – companies in Raleigh/Durham, Austin, Nashville, DFW and Boston – have big bases of operations or even Asian headquarters in Bangalore. One stop connectivity is huge; bringing Alaska into Oneworld is huge. “Years ago, I mentioned we wanted to fly to India,” he said. “We bought the 787 so we could fly to new frontiers.” Asked why American chose Seattle over Los Angeles for Bangalore service, he said SeaTac is closer (by about 1,000 miles) with fewer air space issues and less construction. An LAX flight would push 18 hours, he said, compared with 16 to 17 hours from Seattle. Regarding Boston, “We have been asked to have more service in Boston,” Raja said. “What’s changed is our ability to deliver it,” he said. With growth at the two largest hubs, DFW and Charlotte, enabled by airport expansions and now well underway, American is in a position to growth elsewhere, he said. In June, Delta said it would build a Boston hub. In September, Delta announced it would block American’s long-planned partnership with LATAM, the largest airline conglomerate in Latin America, by spending $1.9 billion to buy 20% of the Santiago-based company. Delta said it would challenge American’s Miami-centric Latin American dominance. In October, American announced Boston-London service. In December, American announced Boston-Austin and Boston-San Jose routes. In January, American announced Boston-Indianapolis service. And on Thursday, American moved on Seattle, where Delta began to build a hub in 2014. Raja noted that as American grows in Boston, “the marginal cost of growing Boston-Austin is small.” At Boston-Logan International Airport, American has 18 gates, a crew base and a line maintenance station. Also, Boston-Indianapolis is a good market in which American passengers “were taking weird connections” to fly one-stop through Philadelphia or Chicago, Raja said. “Indianapolis is key for us,” he said. “It is a market we’re not serving as well as we could.” Dennis Tajer, spokesman for Allied Pilots Association, which represents American pilots, expressed skepticism that American is acting purely in response to customer demand, with no regard for the impact on Delta. “I can tell you that what our loyal customers want is they want us to go out and beat Delta,” Tajer said. “And so do the employees of American Airlines. “We are glad that our airline is trying to take action and compete,” Tajer said. “But just being on the field doesn’t mean you are competing. You have to work with employees to make sure operations and passenger experience are as good as they can possibly be.” I began covering airlines in 1989. I was a reporter for six newspapers -- Miami Herald, Charlotte Observer, Sacramento Bee, Fresno Bee, Toledo Blade and Aberdeen (Wash. ... Read more: Forbes
More like payback for LATAM
American Airlines Passenger says AA Threatened to Arrest HER Over Punched SeatThe American Airlines passenger who went viral wants the airline to pay for her medical bills. I hope she becomes a millionaire! That guy would not have done that to any man or even a young, attractive women. He's a bully. A coward and he deserves jail time. If I saw him do that to my mother, he's gonna pay a high price. Fact!
American Airlines Passenger Wants to Press Charges & Attendant Fired American Airlines Passenger Wants FBI on Guy Who Punched Her Reclined Sea t The FBI is busy Love is in the air Good. Go get him.
American Airlines Passenger Wants FBI on Guy Who Punched Her Reclined SeatAn American Airlines passenger is calling for the FBI to have her back. What!? hahaha Why are people like this Reclining your seat all the way in coach is the act of a terrorist and should be punishable by jail time.
Why Does Kim Kardashian's House Look Like...That?'Kardashian minimalism is ultimately a matter of taste. The emptiness is intentional, more aspirational even than owning expensive objects. It’s as if the measurement of riches is not what you can buy but what you can leave out.' AyiOliv
Bernie Sanders overtakes Joe Biden in Texas, former vice president holds strong lead in Georgia: PollsJoe Biden told a New York City fundraiser that the 'African- American community is going to make a gigantic say in who is going to be the next president.' If Sanders wins California and Texas, it’s over. Anyone that thinks Bernie will do anything in a presidency is crazy. Bernie has been in congress where he has spent 30 years with ZERO BILLS.. EXCEPT NAMING PO. GET REAL. BERNIE IS FAKE This has less to do with Bernie and more to do with the fact that the DNC keeps pushing unelectable candidates. Joe can barely string a coherent sentence together at this point.
Alaska Airlines, American extend partnership to international flights from West Coast Alaska , American Airlines are planning to form a partnership to sell seats on international flights from the West Coast Bruno Mars Thanks BTS For Covering 'Drippin in Finesse' on 'Carpool Karaoke' BTS' Carpool Karaoke: Watch Globe battles virus as cases multiply outside China 'Carpool Karaoke': BTS Sing 'On,' James Corden Asks to Join Band 5-time major champ Maria Sharapova retires from tennis at 32 BTS 'Carpool Karaoke' just dropped and it's every bit as glorious as we'd hoped Steven Spielberg Won’t Direct ‘Indiana Jones 5,’ James Mangold in Talks to Replace (EXCLUSIVE)