The cricket frenzy set to hit India as the International Cricket Council's World Cup begins in a nation of cricket-crazy fans is expected to give a short boost to the country's economy as consumers splurge to enjoy their favorite sport.
"The World Cup has the potential to boost India’s GDP, more so because it coincides with the festive season," Sabnavis said. "Consumption, particularly services consumption, is likely to receive the maximum boost. Hospitality and tourism sector are likely to benefit the most." Ahmedabad, which will host a game between rivals India and Pakistan on Oct. 14, has seen a 200% increase in room reservations compared to August, said Rajesh Magow, group chief executive at the portal.
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