Cracker Barrel CEO says brand isn't relevant and needs new strategy. Here are 3 changes coming soon.

Cracker Barrel has long been known for its combination of rustic charm and country dishes like biscuits and gravy. But its new CEO said that the old approach isn't working any longer — and she's planning some major changes. 'We're just not as relevant as we once were,' Cracker Barrel CEO Julie Felss Masino said on a May 16 conference call to discuss her plans to update the restaurants.

Based on customer feedback, Cracker Barrel plans to roll out several new dishes to all its restaurants this fall. They include: Premium savory chicken and riceSlow-braised pot roastHashbrown casserole shepherd's pieTweaking prices The chain also plans to tweak its pricing tiers, with Masino noting that prices at about 60% of its restaurants are in its lowest cost tier. But she suggested that some restaurants could be charging more.

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