Coty, Lena Gercke Ink Fragrance Deal for the German Model’s Fashion Brand LeGer

company is German television presenter, model and entrepreneur Lena Gercke, who has her own fashion brand, LeGer. As part of the deal, Coty will develop, produce and distribute LeGer’s debut

Sue Nabi, Coty’s chief executive officer, said: “We are delighted to be collaborating with Lena Gercke to bring our shared vision to life in thespace. Lena’s fashion brand LeGer is one of the fastest-growing personal fashion labels in Germany, creating unique yet timeless pieces that empower women through fashion. Together we are excited to work with Lena in building her presence in the beauty market with a fragrance that is authentically her.

Coty recently made some fragrance licensing announcements in both its prestige and consumer divisions. They included inking a licensing deal with Italian fashion house Marni, and extended agreements with Mexx and Bruno Banani. At the same time, the Miu Miu license came to an end, with the brand teaming with L’Oréal.

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