After launching a furniture line, a wine brand and a perfume, Hearst Magazine’s Cosmopolitan is continuing to venture further away from traditional print revenues, which have been struggling across the whole media industry.
“Cosmopolitan’s audience has always had a strong enthusiasm for outdoor fun and an equivalent level of attention to their skin’s health,” said Angela Kim, director of Hearst global licensing. “So we are pleased to finally present this line of sun care products. Especially now, with renewed eagerness in many countries to get outside and socialize with their loved ones, this partnership with Devoted Creation is timelier than ever.
In recent years a number of media brands have been tapping into the beauty market, estimated to be worth hundreds of billions of dollars globally, as traditional print advertising revenue streams continue to struggle. This ranges from affiliate sales to beauty boxes, licensed products, pop-ups and even retail stores.
Cosmopolitan sunfxtanning
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