Beauty, Cosmopolitan, Digital Media, Hearst, Print Media

Beauty, Cosmopolitan

Cosmopolitan Launches Sun Care and Self-tan Line

In recent years, a number of media brands have been tapping into the beauty market.

8/4/2021 12:50:00 AM

. Cosmopolitan is continuing to venture further away from traditional print revenues.

In recent years, a number of media brands have been tapping into the beauty market.

This time it’s launching a sunscreen and sunless tanning collection, CosmoSun by Cosmopolitan, in partnership with Devoted Creations in the U.S. and Europe. The cruelty-free, vegan and nut-free collection consists of five sunless tanning essentials and three sun care products, with prices ranging from $15 to $35.

FDA vaccine advisers vote to recommend booster doses of Covid-19 vaccine in people 65 and older and those at high risk France recalls its ambassadors to the US and Australia over new national security partnership FDA advisory panel rejects widespread Pfizer booster shots

“Cosmopolitan’s audience has always had a strong enthusiasm for outdoor fun and an equivalent level of attention to their skin’s health,” said Angela Kim, director of Hearst global licensing. “So we are pleased to finally present this line of sun care products. Especially now, with renewed eagerness in many countries to get outside and socialize with their loved ones, this partnership with Devoted Creation is timelier than ever.”

The deal was brokered by IMG, which also linked Cosmopolitan with California-based Guarachi Family Wine vineyards to last year launch Uncorked by Cosmo, a wine brand with four varietals.In recent years a number of media brands have been tapping into the beauty market, estimated to be worth hundreds of billions of dollars globally, as traditional print advertising revenue streams continue to struggle. This ranges from affiliate sales to beauty boxes, licensed products, pop-ups and even retail stores.

View Gallery Related Gallery Michael Kors Hamptons PartyCosmopolitan previously teamed up with Luxe Brands to launch its Eau de Juice perfume in 2019 with four fragrances that were exclusively available in Ulta beauty, and has since expanded to Walmart and Kohl’s stores. It is also now available in Europe. 

Elle, also owned by Hearst, launched a fragrance in 2019 through the Lagardère Group’s licensing deals, while a second fragrance, already available in Europe, is due to be released in the U.S. shortly. This is in addition to the brand’s hair products, including curling wands and flat irons. Elle Make Up, meanwhile, launched in 2018 in China and has expanded further into Asia. Most recently, Elle teamed with Verishop, the shopping platform founded by former chief strategy officer at Snap Inc. Imran Khan, with a curated beauty collection and four livestreamed beauty shopping events. 

Elsewhere, InStyle has a lipstick line, while Allure magazine recently opened its first physical retail store in New York City’s SoHo neighborhood through a licensing partnership with Stôur Group, in addition to its already successful beauty box.

 For more, see:Media’s Beauty Business PlayHearst’s Michael Clinton Wants You to Think About Your Next Chapter in New Book Read more: WWD »

Gavin Newsom holds onto his job as California governor, CNN projects

California's Democratic Gov. Gavin Newsom has defeated the effort to remove him from office, according to a projection from the CNN Decision Desk, capping off a recall effort that was born in partisan anger over his pandemic response but ended with a vote of confidence in his strategy to combat it.

Cosmopolitan sunfxtanning

Three Steps To Avoid Overwhelm And Burnout To Thrive At WorkLearn the three steps to avoid overwhelm and burnout – the art of boundaries, the necessity of self-care practices, and the importance of alignment. Soo glad that Forbes is finally putting out articles like these!

Kpop Group Monsta X Reacts to Their Iconic Fashion Choices | Drip or Drop? | CosmopolitanMinhyuk, Kihyun, Hyungwon, Joohoney, and I.M have impeccable style (duh) and shared their thoughts on Monsta X's fashion choices with Cosmopolitan in a game ... Kenuchis_mendez OfficialMonstaX Thank you so much for this 😊😊😊 happy to see my boys smiling OfficialMonstaX Amé!!! gracias por darnos otro maravilloso video, no paro de reir con ellos🤣 MONSTAX 몬스타엑스 OfficialMonstaX official__wonho OfficialMonstaX Leather ? Drip or drop lol

Yes, There Is a Correct Order to Your Teeth-Brushing RoutineTurns out, dental care is a whole lot like skin care. You've just got to dedicate yourself to the right steps.

Why Amelia Island Is Florida’s Hidden Travel GemLearn the secret behind this sun-and-sand local favorite.

Why Amelia Island Is Florida’s Hidden Travel GemLearn the secret behind this sun-and-sand local favorite.

Billie Eilish Refuses To Stand Still Musically on the Heroically Honest 'Happier Than Ever'Her sophomore album documents her fears and traumas and still manages to sound astonishingly self-assured no thanks Such a boring album..... Deserves 100