Column: MLB playoffs' ratings challenge vs. Taylor Swift and NFL

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Going head to head against NFL games almost always has been a losing proposition for Major League Baseball's postseason schedule makers. The Taylor Swift phenomenon only adds to baseball’s ratings anxiety.

This website stores data such as cookies to enable essential site functionality, as well as marketing, personalization, and analytics. By remaining on this website, you indicate your consent.Taylor Swift looks out from a suite in the fourth quarter of a Bears-Chiefs game at Arrowhead Stadium on Sept. 24, 2023, in Kansas City, Mo.The former national pastime televises its postseason games for four weeks on various networks, culminating in the World Series that now creeps into November.

Swift’s performance on Sept. 24, jumping up and down in a super suite while cheering on her new beau, Kansas City Chiefs tight end Travis Kelce, helped Fox’s ratings zoom for. The game drew 24 million viewers, according to Variety, a prime source of the latest Swift news, and had the highest female demographics for ages 12-17 and 18-49.

Swift’s return to the NFL for the Chiefs-New York Jets game on NBC’s “Sunday Night Football” figures to top her debut when ratings are revealed. When it comes to attracting attention, Swift obviously has the Midas touch.

Taylor Swift, second from left, and Brittany Mahomes, second from right, watch the Chiefs-Jets game Sunday, Oct. 1, 2023, in East Rutherford, N.J.Four Chiefs games are on tap from Sunday through Oct. 29, which means four potential matchups between the MLB postseason and the Swifties:

 

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