” trilogy. The approval came so close to the release date that cinemas across the country were unable to receive their digital prints in time, forcing droves of refunds for cancelled screenings on opening day.“‘Lord of the Rings’ set its release date yesterday, sent the digital prints today, and goes up tomorrow,” marveled one film blogger on Thursday.
Exhibitors on Friday had to contend with angry fans disgruntled that their “Fellowship” tickets had been automatically refunded by online ticketing platforms — particularly since they’d been waiting on tenterhooks for months for release dates to finally be announced. China’s technology for digital distribution via satellite transmission is not yet mature enough for use, meaning that thousands of hard drives must be shipped out for every batch of new releases.
“Sending the prints today for release tomorrow — this is simply foolish, reckless way of working,” chided a top Weibo film critic. “This is obviously the result of China Film trying to save the market because they think the box office has been too low lately,” one grumbled.
Did this make them think of what they’re doing to the Uyghurs?
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