Visitors wearing face masks to protect against the coronavirus look at a Tesla vehicle on display at the China International Fair for Trade in Services in Beijing, Saturday, Sept. 5, 2020. Auto executives are flying in early to wait out a coronavirus quarantine ahead of the Beijing auto show, the year's biggest sales event for a global industry that is struggling with tumbling sales and layoffs.
“The car show will indeed be different from any other car show,” said Thomas Ingenlath of Polestar, owned by China’s Geely Holding, by phone from his hotel room in Tianjin, east of Beijing.The automakers’ willingness to tackle the show’s logistical challenges highlights the importance of China, their biggest market. Chinese sales have rebounded to pre-pandemic levels while U.S. and European demand is weak and the industry struggles to reverse multibillion-dollar losses.
CEO Makoto Uchida of Nissan Motor Co. and other executives plan to appear by video from their home countries. Most brands are relying on Chinese employees or foreign managers who work in the country full-time to operate their displays while keeping contact with spectators to a minimum. To cut costs, Fiat Chrysler Automobiles NV and PSA Peugeot Citroen want to merge and create the world’s fourth-biggest automaker. But they face an investigation by European regulators into whether that will improperly reduce competition.In China, the pandemic accelerated the consolidation of a fragmented industry with dozens of competitors by forcing a string of smaller local brands out of the market and bigger companies into alliances, said Zeng.
The Beijing city government has told automakers to limit the number of guests they invite but has yet to say how many people will be allowed into the 200,000-square-meter exhibition center. Rules issued by the city say everyone at the show should remain at least 1 meter from each other. “Really, to get emotion and the passion about the brand across, you can’t do that even with all the modern media we have,” Ingenlath said. “So I decided to go for a month.”
More stupidity around the world.
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