Chief of Cherokee Nation asks Jeep to stop using tribe's name

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'It does not honor us by having our name plastered on the side of a car.' The principal chief of the Cherokee Nation has asked Jeep to stop using the tribe's name on its SUVs.

The Jeep Grand Cherokee is the brand's best-selling model, while the Jeep Cherokee is its third best-selling. Jeep recently unveiled a redesigned version of the Grand Cherokee, and the company has sold SUVs under the Cherokee brand name for about 45 years. The 2021 Jeep Grand Cherokee.

"Read MoreFor his part, Hoskin said he could not see any sort of arrangement under which it would be acceptable to him for Jeep to continue using the tribe's name on its vehicles."It's one of the most valuable things. It's a part of our Identity," he said in an inverview with CNN Business."And if we wanted to match up who had the stronger claim and connection and affinity for the Cherokee name it would certainly be the Cherokee people.

 

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Are CherokeeNation the biggest hypocrites ever? Cherokee were big slave-owners and -traders of Negro slaves who picked cotton for Cherokee. In Cherokee law descendants of black women could not be citizens. Now they claim moral high ground?

So he never speaks up about racism or police brutality. Never heard a word from him re G Floyd's murder, increased recent attacks on people of the Asian race nor any other injustice against other ethnicities/races but he's offended by the use of a word being placed on a vehicle?

Lest we forget that the Cherokee not only supported the Confederacy during the Civil War, but also owned slaves, including blacks! Don Cheadle's ancestors were slaves to the Cherokee! So, sit your a$$ down!

I’m a Cherokee, we have serious claims we can claim, but, I like seeing Indian references used. DON’T CHANGE ANY NAMES including blacks. It’s complimentary! Unless it’s degrading like cat litter, toilet products etc... don’t be stupid. Let it go!!!!!

You gotta love the yt ppl in the comments say. They should be happy someone used their name. They should cut a deal…. Very on brand with history

I would say re-name to the Jeep Omaha after the beach at Normandy due to Jeep's WWII lineage, but then ......

Get over it

🙄

What stup1dity

How about renaming it the JEEP Israelite... Hell, 40 years of offroading more than qualifies that tribe as experts. Plus a copy of exodus included in the owners manual...

This shit is ridiculous

This fake cultural appropriation BS has to stop. It's not like they give you a tomahawk with every SUV.

Boo hoo. Poor crybaby suddenly has a problem after all these years.

Jeep Grand SUV or Jeep SUV has a nice ring to it not gonna lie

Good. Whites slaughtered all the First Nations

As a cherokee, the word just means 'the people'. This article is I'll conceived, to be polite.

So...where were these offended people like 35 years ago?

Bravo

people are so soft these days

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Cherokee Nation chief wants Jeep to stop using tribe's nameThe chief of the Cherokee Nation wants Jeep to stop using the tribe's name on its vehicles. 'I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car.' Soft And so NOW they complain after this being on these vehicles for how long I mean they have a point
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Cherokee Nation calls on Jeep to stop using its nameIn a written statement responding to an inquiry by Car and Driver, the principal chief of the Cherokee Nation is calling on Jeep to stop using the name Cherokee on vehicles. 'I'm sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,' wrote Principal Chief Chuck Hoskin, Jr., in the statement. 'The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture, and language and have meaningful dialogue with federally recognized tribes on cultural appropriateness.' Good grief Yahoo rando. Been in use for a long time. I think it's an honor. Yahoo
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The Cherokee Nation acknowledges that descendants of people once enslaved by the tribe should also qualify as CherokeeThe Cherokee Nation Supreme Court has ruled that the tribal nation remove 'by blood' from its constitution and other tribal laws. This acknowledges that the descendants of Black people once enslaved by the tribe have the right to tribal citizenship. It's boring to sit at home alone, looking for someone to spend time with About time. I had just recently found out that my wife named jessica voted for biden. We are currently divorcing as we speak, and i will be filing a restraining order against her. I never want to see this pig again. Trump 2024 build a wall🇺🇸😡
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