was perhaps a new model given the marked decrease in carriage drama of late. He described it as “a modern agreement” that “recognized that the video business is changing.” Under the terms of the deal, Charter can participate in the direct-to-consumer
ambitions of ViacomCBS, which just launched the rebranded Paramount+ and operates other streaming outlets.Years ago, streaming was viewed purely as a disruptive threat. Today, Charter brings in a lot of revenue from its enabling of streaming and is looking to find more ways to do so. As Rutledge put it, “We’d like to be part of the marketplace.”
Rutledge also said there’s an “opportunity, depending on the model,” for Charter to bring in significant revenue from advertising delivered via streaming. An increasing number of outlets, from newcomers like Peacock and HBO Max to longtime players like Crackle and Hulu, have advertising as a key strategic pillar. Gateways to streaming like Charter can also share in transactional revenue, Rutledge noted, which is a big business for tech giants like Amazon and Apple.
Charter’s advertising revenue surged 65% in the quarter, reaching $411 million, though the company noted the comparison with the Covid-19-affected year-ago period.
Even though they’re getting rid of Corncob TV?
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