The next phase in Charli and Dixie D'Amelio's path to world domination? A clothing line, of course. The two sisters are set to launch Social Tourist, a new brand under the Abercrombie & Fitch portfolio that will be sold exclusively at Hollister.The launch, which is slated for May 20, is part of a multi-year partnership between the D'Amelios and Abercrombie & Fitch Co.
"We've always loved fashion, and it's been amazing to be so involved in this process. We feel like Social Tourist really represents both of us and explores how our generation is balancing who they are on social media with real life," said Dixie D'Amelio.
Social Tourist will consist of gender inclusive items and trend pieces such as dresses and skirts, everyday basics and swimwear. New products will drop once a month.
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