Candace Parker Named Adidas’ First-Ever President of Women’s Basketball

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Candace Parker is wasting no time in continuing her mission to grow women’s basketball. Just 10 days following her retirement from her storied playing career,

from her storied playing career, Parker has been named Adidas’ president of women’s basketball, the brand announced Wednesday. It is a first-of-its-kind role for Adidas, in which Parker will work to oversee product lines, expand the brand’s existing athlete roster and increase representation among her responsibilities.

“From high school to college to playing pro to now, this appointment by Adidas symbolizes a shared commitment to making impactful change and setting new benchmarks for the future of women's sports,” Parker said in a press release. “It's not just about products; it's about fostering a movement focused on innovation, representation, and access.”

 

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