The cost of financing a fashion business in Canada
You might be wondering, of course, why it’s so hard for a fashion label to sustain itself financially. After all, isn’t the business model just they make clothes, customers buy them, and hey presto, you’re profitable? It’s not that simple, says Coimbra.
This is further exacerbated by the fact that fashion, unlike film, literature or visual arts, is not included in governmental culture portfolios, meaning creatives are shut out from funding like the one-time $25 million Ontario’s government injected into the provincial arts sector in 2020 to help them respond to the challenges of the pandemic — which, by the way, have been plentiful in the fashion sector.
There’s no support for designers. Only a fashion industry that bleeds a designer dry until the next up and coming designer with full pockets comes along. The industry is filled with MUA, photographers, stylists, PR agencies,etc that all have long careers.
gailmcinnes Great article.
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