Still, the pause on ready-to-wear — Jonathan Cohen's bread and butter — allowed the designer and his business partner to "make changes that we've been wanting to make for a very long time" and ask themselves some deep, existential questions about why they do what they do.
One big shift that happened behind the scenes was that Jonathan Cohen has shifted its production to Italy, where it was already printing and weaving its fabrics. "For the past years, we've really been evaluating our entire process, cycle and relationships," says Leff. "Everything had been made in New York, but there were a lot of hiccups.
A velvet floral gown from Jonathan Cohen's Fall 2020 collection, which never went into production, comes back for the brand's 2021 ready-to-wear return.Through spending time at home, focusing on Our Flower Shop and thinking hard about What It All Means, Cohen says he's become "more confident in our vision and more doubled down on what we're doing from a design perspective and social perspective.
So, in Fall 2021, you'll find uncomplicated, well-crafted silhouettes made from artful fabrics that you'll want to keep and wear for a long, long time.
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