Can Macy’s and J.C. Penney overcome ‘a legacy of bad decisions’?

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Both struggling retailers offered big promises this week. Can they deliver?

A shopper leaves the J.C. Penney department store Nov. 17, 2017 in North Riverside, Ill. By Rachel Siegel Rachel Siegel National business reporter Email Bio Follow February 28 This week, Macy’s and J.C. Penney laid out their plans to climb out from department store doom.Macy’s announced on Tuesday a slate of initiatives for 2019 — many aimed at the brand’s most loyal customers in some of its most successful stores.

“The fundamentals are the same ... service matters to everyone,” Boni said. “But there’s different levels of service and different levels of loyalty.” J.C. Penney’s woes, in part, stem from years of mismanagement. In 2012, then-chief executive Ron Johnson — who had been recruited from Apple — swooped in with big promises for how his tech experience could overhaul a struggling retailer. Johnson had been the mastermind behind the success of the Apple Store. He tossed out J.C. Penney’s deep discounts and coupons, despite the fact that the thrill of the hunt was what attracted shoppers in the first place.Granted, that was years ago.

“It’s a sensible plan, but now they’ve got to get their heads down and implement it,” Saunders said. “They’re not going to transform until they really to start to execute these plans.”

 

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No!

Poor customer service and incompetent employees are the cancer of retail (and the service industry for that matter) justsaying

It is too late for them.

Malls are depressing and exhausting, and these kinds of stores are generally located inside malls. I hate the experience of shopping in big box stores. It feels like you've been sucked into an inhuman rate maze for suckers.

franchise Sears in Mexico was sold to billiionare Carlos Slim.... the same billionaie could buy jc,penneys and macy´s in US...

Who?

Nope, r.i.p

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