Can Europe Save Summer Shows? Here's How Concert Promoters Are Trying

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As the pandemic continues, some European concert promoters are experimenting with seated concerts, restrictions on alcohol and other safety measures — and still bracing for losses.

, who recorded their sets in green-screen studios. Rather than invest in health measures, the Tomorrowland founders bet $10 million on artist fees and technology to create a virtual raving island, utilizing the same Unreal Engine software that has powered Hollywood shows like Disney’s. Creamfields in the United Kingdom also announced that its August festival would be a livestream of past performances.

Perković says “a lot of really crazy dedicated fans have found a way to come to Croatia.” Before arriving in Croatia, one man from Oregon, he says, plans to travel to Los Angeles Airport, then to Istanbul, where he’ll take a COVID-19 test at the airport. And for elite globe-trotters, with a scarcity of open clubbing spots this summer, “we’re seeing customers ask for 7,000- to 8,000-euro villas, full concierge treatment, the best tables in the club,” says Perković.

In spite of the challenges, the remaining festivals have adopted a whatever-it-takes attitude. Promoters say they negotiated up to 30% discounts on artist fees, but are spending more on hygiene measures. Live Nation’s Düsseldorf concert, a seated show, will prohibit alcohol and require attendees to wear masks.

 

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