Hispanics spend over 12 hours a week listening to radio, according to Nielsen's COVID-19 impact report.
"We believe that Latinos, many essential workers, needed to continue to go to work so what do you do when you really need to know what was going on in general but specifically in your community? The one thing you could take with you to inform you, no matter if you had to go to work, was your radio station," de Armas said.
adio is not only informing the Hispanic household; it's also providing some sort of comfort and escapism to loyal listeners. Meanwhile, 15.7% of Hispanic teens are listening to pop contemporary hit radio, 11.4% are listening to rhythmic contemporary hit radio and 11.0% are tuning into regional Mexican.
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