Can a Fashion Line Backed by Joss Sackler Ever Find Success Without Controversy?

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While Joss Sackler herself is not technically part of her family's pharmaceutical company, she is yet unable to distance herself, or her brand, from the controversy:

Elizabeth Kennedy, the designer tapped to work on Joss Sackler's LBV line, says the duo are trying to create "something new and fresh" — but they can't escape its founder's ties to OxyContin.Author:Alexandra MondalekUpdated:Sep 10, 2019Original:Sep 10, 2019It's difficult to break through the noise of New York Fashion Week, especially as a new brand yet to make a name for itself.

Still, LBV showed its Spring 2020 collection atop the Bowery Hotel terrace in New York on Monday. Many runway shows host a celebrity-packed front row to build buzz. To that end, Sackler's team reportedly offered $100,000 to Courtney Love, a musician and ex-opioid addict whose late husband, rock legend Kurt Cobain, suffered his own substance abuse issues, to attend the show, according to both the New York Post's Page Six and an angered Love's social media.

Two security guards accompanied Sackler into the venue, but she didn't take a bow at the finale; that's because clothes were designed by former dressmaker Elizabeth Kennedy, a Parsons design graduate who has created eveningwear for her own brand since 2016. She says she met Sackler "randomly" at one of her wine parties and the two became friends, eventually deciding to partner.

 

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