Cadillac Is About to Sell a $300,000 Car. But Can It Really Pull It Off?

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Jonny Lieberman contemplates whether Detroit has what it takes to compete with Bentley and Rolls-Royce.

, the upcoming hand-built electric supersedan. How big a deal is this thing? GM CEO Mary Barra was at the Celestiq reveal party; I saw her with my own two eyes as I stuffed my maw with caviar-covered tater tots . Before the beef wellington and lobster were served, I got a long, hard look at the Celestiq and asked a whole mess of questions. Not to be one who bites the hand that feeds me foie gras, but I have some concerns.

I'm not being snobbish for the sake of being snobbish. People who spent $300,000 on an automobile do so because they want to. It's an unneeded, wholly unnecessary luxury. You can't outsource the little things. You have to sweat 'em, which is why Bentley has a guy named Clive and his chisel handling the wood. To be fair to Cadillac, and seeing as how I received several different, uncoordinated answers, I don't think the brand has all the answers just yet.

The most troubling thing about the interior is the massive screen that spans from one A-pillar to the other. Why's that a problem? Well, unless Cadillac has the software engineers on hand to make sure the screen is constantly filled with car-appropriate stuff, you're instead going to have a big, empty screen. That ain't world-class luxury.

But let's back up, all the way to the night before the Celestiq party. That evening, I attended the Land Rover party where we were shown the Range Rover Carmel Edition. It's going to be the rarest Range Rover ever built, limited to just 17 units , has a pretty nifty interior, and stickers for $345,000. Yes, I spit my champagne out when the price was revealed.

 

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Nobody saves up for a 300k car. The people that buy 300k cars have *many* of them. So why not? They're all trying to out different each other because of their deep seated inferiority complexes.

Umm no

They gonna sell 1 only lmao 🤣 the rest they gonna sit there in the lot lmao. Price tag (?) for a Cadillac Vs. Bentley yeah 😂 what a joke. Come down Cadillac you not even near that. 🤣😂

Detroits timing is dead on as always

No.

Eat the rich

Looks like a Citroen

holy phuck Batman .. don't they have their hands full just competing with the Europeans and Japanese?!

Gonna say no

Honestly - this reminds me of the $100,000 VW Phaeton. If GM/Cadillac does not make this a separate bespoke car, this will be a disaster.

They don’t

*Morgan Freeman voice* In the end, Detroit didn't have it.

John Lieberman was a prick to Eric the actor. He don’t know.

No

Definitely not, you might argue despite for all it offers even Maybach struggles to compete with Bentley and Rolls Royce

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