This story is available exclusively to Business Insider subscribers.The ad business has been hurting for influencers in recent months as brands have cut marketing budgets to save on costs during the coronavirus pandemic.
But the creator industry isn't disappearing and many have shifted their focus to alternative revenue streams. There are many ways social-media influencers make money, ranging from sponsorships and direct YouTube ad revenue to selling consumer products. Business Insider is hosting a webinar with YouTube stars Shelby Church , Ruby Asabor , and Katy Bellotte on how they have adapted their businesses during the pandemic and the ways creators are earning a living in 2020. The ad business has been hurting for influencers in recent months as brands have cut marketing budgets to save on costs and avoid appearing tone-deaf during the coronavirus pandemic.
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