The coronavirus pandemic killed the fast-food breakfast as we know it - Business Insider

Breakfast sales at fast-food giants like Starbucks and McDonald's 'dried up' during the pandemic

8/3/2020 3:04:00 PM

Breakfast sales at fast-food giants like Starbucks and McDonald's 'dried up' during the pandemic

Business Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.

Irene Jiang / Business InsiderMcDonald's, Starbucks, and Dunkin' said breakfast sales are continuing to slump, even as sales through the rest of the day have improved during the coronavirus pandemic. "Breakfast has dried up," Panera CEO Niren Chaudhary told Business Insider. 

Jessica Agombar, Co-Writer of BTS' 'Dynamite,' Says Goal for the Song Was 'A Positive, Huge Ball of Energy' Biden takes huge cash lead over Trump while outspending him 2-to-1 Chris Wallace Grills Sen. Tom Cotton Over His Supreme Court Hypocrisy

Chains are hoping to make up lost breakfast sales by selling food and drinks later in the day, as many customers no longer make their morning commutes to the office. Visit Business Insider's homepage for more stories.Americans are now eating the most important meal of the day at home — if they bother at all. 

Chains including McDonald's, Starbucks, and Dunkin' reported over the last week that breakfast sales are continuing to slump, even as sales through the rest of the day have improved during the coronavirus pandemic. Prior to the coronavirus, breakfast was a growing market, which drew more competition. Wendy's launched a national breakfast menu in March, while Panera has been trying to draw in more breakfast with a coffee subscription service. 

"Breakfast ... prior to the pandemic was the only day part that was growing," McDonald's CEO Chris Kempczinskisaidon a call with investors this week. "And so as a result, there were a lot of new competitors that were flooding into the breakfast day part. That certainly was one area of pressure for us." 

Kempczinski said McDonald's had actually grown its share of the breakfast market during the pandemic. However, so few people are dining out for breakfast it is still the chain's most challenging meal of the day and dragging down overall sales. 

Dunkin' said sales are now booming during the middle of the day.Erin McDowell/Business InsiderStarbucks and Dunkin' both said they'd seen significant shifts in their breakfast business, as people working from home stop grabbing a coffee on their morning commute.

Starbucks said customer visits were peaking at 9:30 a.m. and 2:30 p.m., with more customers getting afternoon snacks, and that stores were being staffed accordingly. At Dunkin', sales shifted from early morning to mid-day, 11 a.m. to 2 p.m. "There's not much recovery in the breakfast day part right now. In terms of day part, breakfast has dried up," Panera CEO Niren Chaudhary told Business Insider.

Cardi B and Megan Thee Stallion's ‘WAP’ Enters Week Three Atop U.K. Singles Chart Which Song From Taylor Swift's 'Folklore' Should Be Her Next Single? Vote! Biden implores Senate GOP to wait on Ginsburg vacancy until after election: ‘Don’t go there’ Read more: Business Insider »

Pelosi says Democrats will 'use every arrow in our quiver' to block Trump's Supreme Court nominee

House Speaker Nancy Pelosi pays tribute to Justice Ruth Bader Ginsburg on ABC's 'This Week.'

I do think about how sanitary the guy is making 7.25/hr now and then

Coronavirus updates: Ohio State requiring students sign pledge before returnLorenzo Cain, an outfielder for the Milwaukee Brewers, has chosen not to play for the remainder of the season. Enjoy your weekend of golf realDonaldTrump You've earned it. I mean, if killing americans and ruining our economy is what you intended.'s not what you intended? Oh man. MLB needed to play in a bubble, in Canada maybe. All it took to derail the Marlins was one trip to a club. All ALL PLAYERS SHOULD.

Coronavirus updates: St. Louis Cardinals games postponed following more positive COVID-19 testsCORONAVIRUS LATEST: — St. Louis Cardinals games postponed following additional positive COVID-19 tests — FBI says COVID tests at Texas facility 'should not have been used' — Red Sox pitcher Eduardo Rodriquez out for season due to COVID-19 related issue What is corona virus? Sounds like a beer. I'm going to buy a low tech phone. Because my google settings now shows a COVID tracker? What is COVID? A good reason to stop carrying a phone. Stop testing and there will be no more tests. dnc agent.

Coronavirus updates: Lockdown in place as cases soar in Australia's VictoriaCORONAVIRUS LATEST: —If you go on vacation in a hot spot, 'assume you're infected,' Dr, Birx says —Florida's daily test-positivity rate falls below 10% —Australia's Victoria enters 'State of Disaster' Trump 2020 winner. Digest that. It’s pretty odd that nobody on the planet died from the common flu this year...... 😏 Weird you have braves coaches on a cardinals story... idiots

Texas Gov. Greg Abbott to skip GOP conventionCalifornia has become the first U.S. state to tally more than half a million diagnosed cases of COVID-19, according to a count kept by Johns Hopkins University. Great job you have done realDonaldTrump I thought California was on lockdown? What happened? Dem governors, Trumps fault. Does anyone trust these numbers at this point.

Coronavirus updates: Worldwide cases top 18 millionCORONAVIRUS LATEST: — Worldwide coronavirus cases surpass 18 million. — Kids make up 10% of new cases in Louisiana. — Michigan state senator tests positive. — Florida's daily test-positivity rate falls below 10%. No worries Why are those coaches about to kiss? ABC News is down low MAGA news. They report the Florida numbers without the very important caveat that THEY DON'T REPORT ALL THE NUMBERS Honestly? Right now of all the major news networks NBCNews gets this right more than CBS ABC and lolz FOX

Coronavirus updates: Arrests after illicit party boat with 170 guests cruises around New York CityCORONAVIRUS LATEST: • Arrests after illicit party boat with 170 guests cruises around New York City. • Lord & Taylor files for bankruptcy as retail collapses pile up. • Pandemic has killed more than 687,000 people across the globe. But protests are fine. 687,000 out of 7,700,000,000 people (7.7 billion)?