Breakingviews - Corona Capital: Netflix price hike

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From Breakingviews: Catch up on the latest pandemic-related insights, like how Netflix is testing out its price inelasticity with its subscriptions price hike

The Netflix logo is seen on their office in Hollywood, Los Angeles, California, U.S. July 16, 2018. REUTERS/Lucy NicholsonNETFLIX AND TOILET PAPER. Netflix is testing out its price inelasticity. The streaming service is raising the cost for its service, it said on Thursday. A basic plan, which is the most popular choice, will cost $14 a month, up $1 from last year while the premium subscription will be $18, a $2 increase.

SNAKES AND LADDERS. Covid-19’s combination of disposable income cuts and extensive time indoors has been great for free-to-play video games. U.S. group Activision Blizzard on Thursday trumpeted the success of its title “Call of Duty: Warzone”, a free-to-play shoot-’em-up that launched in March. President Daniel Alegre said there was “substantial” growth in sales as enthusiasts upgrade to the game’s $60 premium version.

BOTTOMING OUT. Hong Kong is ending the week on a rare high. Its economy grew by 3% in the third quarter compared to the previous three months, according to advanced government forecasts released on Friday, the first such positive reading since anti-government protests kicked off last year. The GDP estimate, though, is flattered by a low base, and unemployment in the Chinese territory is at a near 16-year high. Analysts at Fitch forecast real GDP to shrink by 7.5% this year.

 

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