Brands are starting to pour money into advertising on OTT video services as people cut the cable cord.
Ad-tech company Channel Factory was founded in 2014 to help brands match their ads with suitable and safe videos on YouTube. Tony Chen, CEO and founder of Channel Factory, has grown it to 60 people using funds from his first company, SEO-focused Yellow Thunder Media. He said the company isn't profitable yet but is growing"rapidly."
"Brand safety and suitability get harder every minute with the volume of content being created," Hartman said."I saw a fit because I wanted to focus on digital video and data/machine learning.'The industry's looking for transparency and safety in the largest bucket of content in the world." Next up, Channel Factory is working to expand its platform, ViewIQ, to OTT, where Chen believes brand suitability is becoming a bigger concern for brands that want to make sure their ads are matched with appropriate and contextually relevant shows. Eventually, he said, he plans to integrate blockchain into the platform to enable brands to get verified information on how channels perform on YouTube.
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