Sixty-five percent of Hulu Live viewers go on to watch Hulu's library or on-demand content, said Hulu exec who spoke at an event in New York on Tuesday.
That benefits Hulu because it keeps all of revenue from the advertising sold on on-demand content, but only 15% of the ad revenue from the live service.Doug Fleming, Hulu's head of advanced TV who spoke at The Trade Desk event, didn't say how much margin improvement the company has seen by giving Hulu Live subscribers access to Hulu's entire library.
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