Blue Apron Meal Kits Beat Grocery Shopping In Sustainability Study

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Blue Apron meal kits beat grocery shopping in a sustainability study

) to represent the direct-to-consumer subscription model and a chain grocery store to represent traditional grocery shopping, for which you buy a whole bag of carrots, box of pasta, and head of garlic to make a recipe that might use only fractions of these ingredients.

: Associate Professor Shelie Miller and PhD candidate Brent Heard. My first question was whether the results surprised them. Miller cited last mile transportation as most eye-opening for her. The results seem counterintuitive to most people, says Miller, “You think there's these big diesel trucks driving around for meal kits. How is that possibly environmentally better?” But, she said, “you have one package, one box among many, that owns one small fraction of the overall burden of that truck. Most people do roundtrip dedicated trips to grocery stores, which ends up being more miles per meal than the trucks.

However, Miller reiterated that much of food waste happens at home when food gets thrown away uneaten. When asked what consumers can do to lower their own carbon footprint, she cited meal planning as critical to reduce car trips to the store. Also important is the most logical, but sometimes difficult practice of buying only what you’re going to eat. This shouldn’t be so hard, since over-buying food is one instance in which what’s good for the planet also happens to be good for your wallet.

 

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