Bergdorf Goodman’s Holiday Campaign Is Inspired by Wes Anderson

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Bergdorf Goodman takes a cue from Wes Anderson's signature aesthetic for its new holiday campaign.

“I’m naturally always drawn to Wes’ aesthetic and the colors. There are so many parallels, especially with lots of his other films that are set in New York, but alsoin the lift with Tilda Swinton and it feels so beautifully BG because there’s that purple and we’re obviously known for the purples and lavenders.

And Hudson echoed the sentiment. “It was a dream to be included in something so iconic. I’m usually on the other end of the camera behind the scenes, so to be the talent was different but an exciting experience. I’m looking forward to this holiday because fashion is back. People are dressing up again and it’s ok to be excited about shopping. I think this video will convey that message loud and clear,” he explains.

There’s lots to celebrate at the New York City landmark this season. Kors is celebrating his 40-year anniversary after famously being discovered by Bergdorf’s Fashion Director Dawn Mello when he was designing windows and clothing for Lothar’s clothing boutique so many decades ago.

 

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