Is there any cultural institution that spreads more holiday cheer than a New York City department store? This year, Bergdorf Goodman has made a commitment to bringing back holiday buzz by making a short film that kicks off the store’s “The Present Moment” holiday campaign, while also celebrating Wes Anderson’s latest cinematic endeavor,The short, which was developed and directed by Elle Strauss, the vice president of creative and brand marketing at Bergdorf Goodman,...
numerous hallmarks of a classic Anderson film—from the colors and framing of the square aspect ratio, to, of course, some old Anderson standbys, including the star, Waris Ahluwalia, who plays an elevator attendant and department store clerk narrating the film. When Bergdorf Goodman’s “trustiest courier” arrives to gather the holiday packages, Ahluwalia takes us through the department store, floor by floor, as some of your favorite designers materialize with their latest wares.
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