Not content just being a musical artist, the Norwegian DJ and 30 Under 30 alumnus has raised millions to build the Margaritaville of dance music—with a little help from the chief Parrot Head himself.and Kygo, one of the world's most famous DJs, takes the stage at Madison Square Garden to the cheers of 21,000 fans.
For the soft-spoken Norwegian, who earned an estimated $6 million in 2022, tonight’s bash is business and pleasure. Kygo, who debuted on the 2017 Forbes Under 30 Europe list at age 25, is harnessing his world-wide fanbase, tropical techno sound and high-powered fans turned friends to grow his music juggernaut into a global consumer brand—Jimmy Buffett’s Margaritaville for the Gen-Z crowd.
That alternative attitude may come from Kygo’s unique introduction to stardom. The Norwegian native was a business student in Edinburgh, Scotland, when he started uploading remixes of popular songs he was making in his free time to the streaming site SoundCloud. His breakout hits included laid-back, tropical-sounding takes on the Marvin Gaye classic “Sexual Healing” and Ed Sheeran’s “I See Fire.
On the investing side, Kygo and Shear started Palm Tree Crew Holdings Co., in 2020 It’s run by Shear’s childhood friend and former investment banker Austin Criden, who also serves as CEO of the brand. The funding came from “high-net-worth individuals and family offices,” says Criden, who declined to give names aside from businessman David Adelman, who recently bought a stake in the Philadelphia 76ers and New Jersey Devils. Criden said Palm Tree Crew Holdings Co.
KygoMusic Kygo is not good music....
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