On Sunday morning, hordes of girls adorned in bow hair clips, bow dresses, and bow skirts, carrying little bow bags, shimmied their way into a crowded gallery space in Chelsea forFW24. The venue felt small for a brand that has received so much hype and controversy for their school girl-inspired looks, but after a, Liang doesn’t doesn’t appear to be interested in the type of fashion week ostentation that has caused so many young labels to crash and burn.
This season, the show opened with a series of 3-D rose-adorned navy, gray, and cream zip-up hoodies paired with matching sweats and pleated skirts while Madonna’s “What It Feels Like for a Girl ” blasted on a loudspeaker. Those looks, along with neutral turtleneck sweaters and wide-leg trousers, offered a rebuttal to critics of the girly TikTok trend by providing an alternative to overtly feminine fashion while still catering to a youthful audience.
In fact, that’s precisely what this collection was about: growing up but not giving up on the fashion fantasy that we dreamt of as teens.
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