Actress Zoe Saldana promotes Planet Oat Oatmilk during the product's national launch in April.
For the dairy industry, though, the value that matters most comes from the cow-based products they sell. That is troubled, to say the least. Americans are drinking 40% less milk than in 1975, and prices have suffered a rout. The downturn has been a near-deadly blow to stalwarts such as Dean Foods Co., the top U.S. dairy company that has been forced to weigh a sale.
The National Milk Producers Federation is fired up about the Dairy Pride Act, legislation introduced in the Senate to force the Food and Drug Administration to police labels. In public comments to the FDA in September, yogurt maker Chobani said using dairy terms on labels for plant-based alternatives was “improper,” “illegal” and “poses a public health risk.”
Even dairy icon Dean is in the plant business. It owns almost 70% of Good Karma Foods, a maker of flaxseed milk and yogurt.
Source: News Formal (newsformal.com)
The will of the people will always prevail.
There isn't such a thing as plant based milk.*
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