Artists cash in on China's online sticker craze

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Stickers like the mischievous cartoon pig are all the rage in China, giving the artists behind them a way to make money and win fans as long as they stay within the bounds of censorship

This photo taken on July 3, 2019 shows Chinese artist River Rui looking at an image of her"Silly Piggy" character at a cafe in Shanghai.

The creator of Silly Piggy, River Rui, was able to leave her office job with a design firm and set up as an independent artist thanks to the success of the character. "Basically anyone who has done overtime will have the same feelings as him," said Rui as she doodled on a scrap of paper in a Shanghai cafe.

Scores of excited fans queued up for Rui's autograph at a recent fan meeting in a fashionable Shanghai mall with a pop-up Silly Piggy merchandise stall."Even though it's grumbling it can still express that in a really lively and vivid way."In Japan, the LINE messaging service has launched 4.9 million sets of stickers, including officially-approved cartoon versions of famous characters from Harry Potter to Mickey Mouse.

 

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