Are We Ready to Be Festive?

We’ve missed this, right? Photo: Underwood Archives/Getty Images After a 2020 hiatus, the Fried Frank holiday party is back. This is big news. The party — an extravagant soiree for the real-estate industry hosted by the law firm Fried, Frank, Harris, Shriver & Jacobson — is the “industry’s equivalent of the Rockefeller Center tree lighting.” According to one real-estate executive, it is also “the official kickoff to the holiday season.

“It’s not weird,” the events director at The Standard’s High Line hotel assures me. “Not at all. It feels almost normal.” If anything, the lavish West Side multiplex is doing more business this year than it did in 2019, she says, which she attributes to some combination of the hotel’s COVID-safety protocol and the loyalty of its “neighborhood friends” .

Uptown at Tavern on the Green, events director Kerry Neal-Shaw has been thrilled, and sometimes stunned, by the demand. She walks me through their upcoming calendar, a barrage of well-heeled corporate events: a 200-person party here, 500 there, another 300 for good measure, a relatively intimate dinner for 120, and a party coming up for more than 1,000. “I am shocked,” she says, happily. “I did not expect to see that this season.

“They might be overthinking it,” she says, delicately. She gets it, though. “Everybody has spent two years not knowing what’s going on, and now we’re putting our toe in the water and saying, Okay, let’s have a party again. And if I want everyone to feel comfortable at my party, what’s the best thing I can possibly do? You want to create that for them.” Party planning, in 2021, is not just about actual safety but also emotional safety.

rtsugar A great platform that can make everyone smile, for my first time hearing about making money online, I thought is fake but when I try it realize that it is real so I won't keep silent I need everyone to smile like me _markharold

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