Arby's has the meats — and, now, the vodkas

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We were skeptical about an Arby’s fry-flavored vodka, let alone two versions of it.

The back story A recent “Saturday Night Live” skit lampooned the ever-growing hard-seltzer category, imagining a world in which companies like J.C. Penney and Jiffy Lube offered their own versions. But it’s not necessarily that far from the truth. Think of Stewart’s, the convenience-store chain that is known for its root beer — and now its hard seltzer. Or think of the many booze brands that regularly collaborate with fashion names on special releases.

To be clear, Arby’s is not saying its release of two fry-flavored vodkas is intended to mark a permanent move into the booze world. If anything, this is more a gag-minded promotion, similar to what the chain has done in the past, such as with its offering of a deep-fried-turkey-themed pillow. It’s also a way for Arby’s to call attention to its, well, fries, especially the new crinkle-cut version that it recently released .

What we think about them We’re fans of Arby’s roast-beef sandwiches, and we enjoyed sampling its new take on a McDonald’s McRib. But we were skeptical about an Arby’s fry-flavored vodka, let alone two versions of it. The good news is that there’s nothing particularly offensive or over-the-top about the vodkas. They have a mild taste of fried potatoes — and in the case of the curly-fry version, a hint of the seasoning that goes on the fries.

 

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Why did you delete the tweet about how average Americans are poor because they're buying $90 bottles of wine? No one buying into your capitalist propaganda? Sinners.

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