In the latest stunt from a fast food brand desperate for relevance, roast beef sandwich purveyor Arby’s debuted athis week. Available in two different flavors inspired by the chain’s different types of french fries, curly and crinkle cut, the vodka is the kind of bizarre mashup that could ultimately end up with a cult following.
On the nose — I am a sommelier now, thanks — the Arby’s vodka smells like any other vodka. That powerful rubbing alcohol-like punch that even the finest vodkas smell of is difficult to overcome, even with artificial flavors, but there’s a little something savory about the curly fry vodka that is distinct from the crinkle fry version.
Improbably, there was a distinct difference between the two bloody marys. The cup with the curly fry vodka, we found, has a much more pronounced spice than the crinkle fry vodka, and the little punch of garlic and paprika gave the drink a fuller flavor profile. It was extra, super savory, which is exactly what a bloody mary should be. The curly fry vodka made for the better bloody mary hands down, and the addition of a little pickle juice would’ve really taken things over the top.
Oh 👀 jroseattle
🤔
Pro-tip: They're even more killer with Zing Zang 😎
How is this surprising? Never dipped fries in ketchup?
Didn't you used to be Eater? Nobody comes to Eater for corporate garbage food or booze. More chefs and restaurants, less of whatever this is!
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