People look at the new iPhone 15 as Apple's new iPhone 15 officially goes on sale across China, at an Apple store in Shanghai, China September 22, 2023. REUTERS/Aly Song/File Photoplan to add generative AI to its i Phones and revive sagging sales in the crucial Chinese market will be in focus on Thursday, when the tech giant is expected to report its biggest quarterly revenue decline in more than a year.
The year-ago iPhone revenue that the 10.4% iPhone sales drop is measured against was unusually high as Apple satisfied pent-up demand after the COVID pandemic, company executives previously noted. The company is in talks with OpenAI and Alphabet-owned Google to add genAI features for the iPhone that could be unveiled at what is expected to be its biggest-ever annual developer conference in June, Bloomberg News has reported.
Thursday's earnings will also be watched closely for updates on the company's stock buyback plan and the Vision Pro, Apple's first major product in years that hit the shelves in February.
Source: News Formal (newsformal.com)
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