Apple is hosting a dark and spooky-themed product launch event for the evening of October 30th, 2023, the night before Halloween. The company has, uncharacteristically, scheduled the online livestream presentation for 8PM ET / 5PM PT, meaning it’s not for the morning or lunchtime crowd this time. Like every Apple event, the invitation comes with a title and themed logo that provides a clue as to what will be announced.
This event is called “Scary Fast” and features a shadowy Apple logo that morphs into an only-slightly-creepy Mac Finder icon. Apple is expected to focus on new Mac products at this event, including its next-generation M3 chips and an updated iMac. Apple could have other surprises in store as well, including but not limited to M3 processor upgrades for the higher-end MacBook Pros.
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