"Cameras and displays sell phones," said Julie Ask, vice president and principal analyst at Forrester.Samsung ElectronicsBut Apple also played catch-up inside the phone, with some features such as "night mode," a setting designed to make low-light photos look better. Apple will add that mode to its new phones when they ship on Sept. 20, but Huawei andIn making photos look better, Apple is trying to gain an advantage by way of the custom chip that powers its phone.
Samsung and Huawei also design custom chips for their phones, and even Google has custom "Visual Core" silicon that helps with its Pixel's photography tasks. Even very cheap handsets now feature two and three cameras on the back of the phone, he said, but it is the chips and software that play a huge role in whether the resulting images look stunning or so-so.
Apple’s new iPhones shift Pokédex camera battleground to AI
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