) introduced its triple-camera iPhone this week, marketing chief Phil Schiller waxed on about the device’s ability to create the perfect photograph by weaving it together with eight separate exposures captured before the main shot, a feat of “computational photography mad science.”
It was the kind of technical digression that, in years past, might have been reserved for design chief Jony Ive’s narration of a precision aluminum milling process to produce the iPhone’s clean lines. But in this case, Schiller, the company’s most enthusiastic photographer, was heaping his highest praise on custom silicon and artificial intelligence software.
Apple added a third lens to the iPhone 11 Pro model, matching the three-camera setup of rivals like Samsung Electronics Co Ltd and Huawei Technologies Co Ltd [HWT.UL], already a feature on their flagship models. A special portion of that chip called the “neural engine,” which is reserved for artificial intelligence tasks, aims to help the iPhone take better, sharper pictures in challenging lighting situations.
Even very cheap handsets now feature two and three cameras on the back of the phone, he said, but it is the chips and software that play a huge role in whether the resulting images look stunning or so-so.
iPhone camera has always been its Achilles Heel. My Chinese friend use Huawei. I have to say Leica cameras on Huawei are way better than iPhone cameras. When it’s time to upgrade my iPhone X, I hope Apple can come up with Seth comparable. Or else, they will have one less user.
This will push DSLR giants to innovate something big. Am using DSLR for last 15 yrs where I see very less innovation happening other than just naming i5, i6 etc
I switched Tuesday to SamsungMobile Note 10 after Apple iPhone announcement. Been an iphone user since day one, until now.
I don’t need a better camera. I want a better smartphone
No thanks, I will stick with android.
And once again: Customer; 'We want longer battery life and lower prices.'. Apple; 'Here have a new camera.'!
The technology industry's battleground for smartphone cameras has moved inside the phone, where sophisticated artificial intelligence software and special chips play a major role in how a phone's photos look.
Wtf? Huawei already had AI.
Hey! What’s the history behind Reuters? Just curious
Huawei will smash them with superior features for a much lower price tag and no amount of sponsored scaremongering about China Spying will stop them. iPhone will be discontinued or become the iMac of the phone world unless Apple start innovating again.
It's been in AI, Apple is just starting to realize they were being left behind.
Shit looks like a stove top.
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