in third place yesterday, -41% from Wednesday’s $1.876M. Many were expecting this movie to overperform with a 5-day of $12M-$15M, however, it’s lucky to hit $10M. We’ll see, it’s been a while since Searchlight has had a hard genre pic , arguably 2013’sThe Hills Have Eyes ‘s exits through yesterday drew a 50/50 female to male audience, with both females and males over 25 turning up at 26% and females and males under 25 each at 24%. As expected, 18-34 were the majority at 74%.
The pic is expected to bring in between $5M-$7M at 1,723 sites. Four stars on PostTrak, with a 60% definite recommend. General audiences showed up at 89%, parents and kids under 12 at 11%. The over 45 crowd numbered 44% with females over 25 leading at 55%, men over 25 at 28%. As we mentioned previously, whatever wins this weekend will likely take No. 1 over the sleep Labor Day period which the major studios, like in 2017 prior to New Line’s opening, skipped.
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