Easyriders magazine is still executing on a plan for a range of licensing deals in an effort to broaden its brand and revenue base.
“Where everything is going, with health and people starting to wear masks, hemp is going to be big because it’s so much better for you than tobacco and other things,” Foster said from his home in Los Angeles. “This is a different thing to do as a brand, but that’s what I’m excited about.” “At the end of the day the world has to go on, it’s not going to spin off its axis up into Pluto,” he said. “We’re gonna survive and yes, things will change, but this magazine has been around for 50 years and it will be around for another 50 years.”
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